HABERLER
SUPERIORITY OF THE BRAND IN PREFERENCE FOR HOUSE-BUYING
Projects completed one after another within the last years force the house-buyer hard to make decisions. While high-quality material, comfortable life factor and social facilities become standardized and forces the buyer to look for different features, ‘reliability’ factor remains single criterion unchanged.
The change in life habits in Ankara, which has a pretty old history of settlement, also provided a renewal in house preference. While the old-fashioned understanding of residence substituted with special projects, alternatives for the buyer were escalated.
Member of the Executive Board of YP Construction, which has been well mentioned with the fourth project the Nefis Çankaya Evleri located across Imrahor Valley, the future largest recreational area of Ankara, Osman Cem Çankaya reminded that construction companies constantly keep producing in large cities including Ankara, in order to meet the demands.
The company precedes the house
Putting emphasis on the fact that the buyer encounters difficulties in choosing the most suitable house among such a variety of projects, Çankaya stated the followings;
“The buyer is now in chase of special houses. Construction companies improved themselves accordingly and began to produce modern structures. However, they all look almost the same when observed. All those projects claim that they are of good-quality and comfortable. These features became to be ordinary for house-buyers. At this point, they go for distinctive elements in the project. For example, the trust ensured by the contracting company directly affect house-buyers’ decision. It is possible to conclude that ‘branded’ companies became prominent in housing sales within the last period.”
Recording that being well-branded is amongst the most important criteria, Çankaya stated as; “besides of worthy companies known with their previous success, there are also those who enter the business of construction with the mere aim of money-making. Companies specialized in construction always refresh their reliability through each project they realize. As YP Construction, we are a company to accomplish many substructure and superstructure works for around 25 years. Consequent to our previous projects located across the Valley of Imrahor, the Vadi 2000, Vadi 3000 and Vadi 5000, we now construct Nefis Çankaya Evleri at the same location. The project received a high a attention from the people of Ankara. In this, there is a huge share of project details as well as being a well-perceived company throughout many years within the sector.”
For detailed information
Ceren İlbaşı
RPR Media Inc.
+90 312 219 83 64
+90 530 178 27 40